In 1946, Eastern Electronics, manufacturers of Norge audiophile components Started off as a small radio shop by the senior Bajaj brothers & subsequently sold & serviced Murphy Radios for over 20 years. Shyam Bajaj, a self-confessed listener of western music right from the 1940s till date, He had a chanced meeting with a westrex sound engineer. An audition of his home-built Hi-Fi equipment sent him into raptures, which still resonates till this day .He joined his father’s company in 1952, while graduating from college & attending night classes in valve electronic theory. Shyam Bajaj constructed his first valve stereo amplifier in 1958 using El84 & EL34 tubes, By then music & amplifier construction had become an obsession with him.
His biggest dream was to work in an audio factory. For 12 years plenty of correspondences with European factories like Grundig, NordMende, Siemens & learning the German language followed, but without success – till a friend brought in a Tandbreg tape recorder for repairs. Correspondence for parts & a request for training with them fructified – a dream was to become true. So passionate & obsessed was he, that he left his wife Rani for two years (1964-66), on this small training mission!
On his return from Tandberg A/S of Norway, a world famous factory known for their tape recorders & audio equipments, Norge audio equipment was born in 1967. Today, Eastern Electronics produce the finest audiophile systems like Stereo Amplifiers & Speakers & are not afraid of competition from the Chinese or MNCs. Their secret – high quality products at affordable prices, backed by excellent service (even 41-year-old equipment is serviced till date) & above all a loyal team of workers.
In 2002 , after undergoing an open heart surgery, the passion for audio still remains at the age of 77 & there was no looking back. The Norge brand still commands a very high brand loyalty among the thousands of users . Some of the past & present users are the Late RD Burman, the Late Kishore Kumar & the Late Mohammad Rafi, as well as current popular artistes like Usha Uthup, Shaan and corporates like The Taj Group of Hotels, TIFR, IPCL, HDFC Bank etc.